Let’s begin with what’s apparent — if Malaysia Airlines does indeed stop serving alcohol, it’s going to cause quite an upheaval. Tourism stakeholders have been quick to shout that it could create the impression that the country isn’t all that open-minded; and worse, frankly, eliminate ‘fun’, for international travelers.
This idea apparently arose, as some Malaysian politicians have expressed a desire for a complete prohibition of alcohol service during flights, stating it contradicts the principles of Islam, and affects Muslim flight attendants. For instance, there was the example of Hasnizan Harun, MP for Hulu Selangor, who, in parliament, explained that even the act of serving alcohol isn’t aligned to Malaysian religious values—while talking about United Airlines’ long-haul routes.
Sounds straightforward on a piece of paper, but some bodies aren’t all that enthused about it.
Industry leaders… have warned that it is detrimental for the reputation of Malaysia as a go to chill place to visit, and live. Nigel, was anything but coy, where he told the press:
“Malaysia is known as a moderate tourism destination. We promote tolerance, acceptance, and inclusivity—things that are the attractions of Malaysia.”
He stated that the airlines around the world serve alcohol depending on the passenger expectations, and the profile of the route. In short, it is not about intoxication; it is about being in line with global standards.
Next is Sri, the boss of the Federation, who offered a more realistic view – encouraging local people to think about airline service culture and why it is serving alcohol at all. For a number of carriers, it’s not so much a luxury, but part of the service culture that travelers receive when flying long distances around the world.
Critics (in the case of Malaysia Airlines) cautioned that if the airline bowed to underlying pressure and risked removing alcohol consumption on its planes altogether, it could further erode market share and be behind international competitors – many of which provide wine or spirits as part of their international travel experience. The outcome of removing alcohol consumption is that travelers are less inclined to travel or book.
Here’s the kicker — Malaysia’s tourism slogan has been all about the country’s diversity and openness. A total ban could send the exact opposite message at a time when tourism is finally starting to recover from the pandemic.
So yes, the debate is still in the air (pun intended). But one thing is for sure: whether or not Malaysia Airlines decides to go dry, the world is going to be watching how the country balances faith, business, and a reputation on the international stage.
And if the ban really happens? Let’s just say some passengers may be sneaking in some duty-free mini bottles a little more often than before.
